12. You are using bought or rented lists
The idea of purchasing or renting existing emailing lists is very attractive, especially if you have just started your online business and want to share your product or services with as many people as possible.
However, sending tons of promotional emails to people that might have never heard about your company will only lead them to mark your emails as spam, damaging your sender’s reputation in the process.
Solution: Build your emailing list. I know that it is hard it is, but it is better to share your content and products with people who know them and love hearing from you. Keep advertising your products/services and your list will grow larger.
13. You do not have permission to send them emails
Emailing people without permission, not only will lower your email deliverability rate, sender reputation but can also cause you legal problems. This risk is extremely high when you purchase email lists and start your emailing campaign without asking them for permission first.
Solution: Always send an opt-in form to your newly acquired email addresses. Allow them to check your website or blog and decide if they want to join your newsletter or not. You can make your own personalized opt-in forms using online marketing platforms such as AWeber, GetResponse and ActiveCampaign.
This all-in-one email marketing platform offers hundreds of features to help you launch your email marketing campaign, including a tool that allows you to build opt-in forms. You can personalize your opt-in form by choosing one from the countless templates offered by AWeber. After you have designed your opt-in form, you can simply copy the HTML code and paste it into the page where you want it to appear.