Comparing Email Marketing Services For Nonprofits: Mailchimp Vs. Constant Contact

Last Updated: April 2024

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Are you ready to take your nonprofit organization’s email marketing to the next level? Look no further than this article, where we will compare two of the top email marketing services for nonprofits: Mailchimp and Constant Contact.

Like a fish in a barrel, these platforms offer a plethora of features and tools to help you effectively engage with your audience and drive meaningful results. With Mailchimp, you can easily create eye-catching email campaigns and access powerful analytics to track their performance. Constant Contact, on the other hand, provides a user-friendly interface and a wide range of customizable templates to suit your organization’s unique needs.

When it comes to pricing, both platforms offer flexible plans that cater to nonprofits of all sizes. Additionally, we’ll explore their integrations with other tools and the level of customer support they provide.

So, let’s dive in and find the perfect email marketing solution for your nonprofit!

Key Takeaways

  • Mailchimp offers automation capabilities, personalized emails, customizable templates, and pricing options based on subscribers.
  • Constant Contact provides customizable templates, contact list management, targeted campaigns, and integrates with CRM systems, e-commerce platforms, and event management software.
  • Both platforms are compatible with various operating systems and devices and offer customer support through live chat, phone, and email ticketing.
  • Both Mailchimp and Constant Contact provide access to educational resources and guides for optimizing email marketing campaigns.

Features and Tools Offered by Mailchimp

You’ll be amazed by the range of features and tools that Mailchimp offers to help you take your nonprofit’s email marketing to the next level.

With Mailchimp’s automation capabilities, you can easily set up automated email campaigns, saving you time and effort. This feature allows you to send personalized emails to your donors, volunteers, and supporters based on their behavior and engagement with your emails.

Additionally, Mailchimp offers a wide variety of email templates that you can fully customize to match your nonprofit’s branding and messaging. Whether you want a professional and sleek design or a more creative and eye-catching template, Mailchimp has got you covered.

These customization options allow you to create emails that truly represent your nonprofit’s unique identity.

Now, let’s explore the features and tools offered by Constant Contact.

Features and Tools Offered by Constant Contact

The array of options available from Constant Contact will surely leave you pleasantly surprised. With Constant Contact, you have access to a wide range of customizable templates that can help you create professional-looking emails tailored to your nonprofit’s needs.

Whether you want to promote an event, share a newsletter, or send a fundraising appeal, Constant Contact has templates that fit the bill.

Additionally, Constant Contact offers robust contact list management features, allowing you to easily organize and segment your contacts for more targeted and effective email campaigns. You can import contacts from various sources, track engagement, and even automate personalized emails based on specific actions. These features make it easy to stay connected with your supporters and drive engagement.

Now, let’s move on to the pricing and plans of Mailchimp.

Pricing and Plans of Mailchimp

When considering Mailchimp, you may find it beneficial to explore their pricing and plans, as they offer a range of options tailored to suit the needs of your nonprofit organization.

Mailchimp pricing is based on the number of subscribers you have, and they offer both monthly and pay-as-you-go plans. The monthly plans start at $9.99 per month for up to 500 subscribers, and the pricing increases as your subscriber count grows.

The pay-as-you-go plans allow you to purchase email credits that can be used whenever you need to send emails, without any expiration date. This flexibility can be helpful for nonprofits with fluctuating email needs.

With Mailchimp plans, you can also take advantage of features like email automation, audience segmentation, and detailed analytics to optimize your email marketing efforts.

Transitioning to the subsequent section about ‘pricing and plans of constant contact’, you’ll find that comparing the two will give you a comprehensive understanding of the options available.

Pricing and Plans of Constant Contact

Navigating the pricing and plans of Constant Contact is like unlocking a treasure chest of possibilities for your nonprofit organization. Constant Contact offers a range of affordable plans that cater to organizations of all sizes. Their pricing is competitive and they also provide additional discounts for non-profit organizations.

With Constant Contact, you can choose from various plans that suit your specific needs and budget. The Email plan starts at $20 per month and allows you to send unlimited emails to up to 500 subscribers. The Email Plus plan, priced at $45 per month, offers additional features like automation and advanced reporting.

Constant Contact also offers a 20% discount on all plans for non-profit organizations. This cost comparison and non-profit discount make Constant Contact a great option for your email marketing needs.

Moving forward, let’s explore Constant Contact’s integrations and compatibility with other tools.

Integrations and Compatibility with Other Tools

Constant Contact seamlessly integrates with a wide range of tools, making it a versatile and efficient choice for your organization’s email marketing needs. With its API integration options, Constant Contact allows you to connect your email marketing campaigns with other platforms and tools, such as CRM systems, e-commerce platforms, and event management software.

This integration capability ensures that you can streamline your workflows and manage your contacts and data more effectively. Additionally, Constant Contact is compatible with various operating systems and devices, offering cross-platform compatibility. Whether you’re using a Windows computer, a Mac, or a mobile device, you can access and use Constant Contact without any compatibility issues.

This flexibility allows you to work seamlessly across different devices and platforms.

Now, let’s delve into the next section, which covers customer support and resources, to make sure you have all the assistance you need.

Customer Support and Resources

Now that you understand how integrations and compatibility play a crucial role in choosing the right email marketing service, let’s discuss the importance of customer support and resources for nonprofit organizations.

As a nonprofit, you rely heavily on effective communication with your supporters, and any issues or questions that arise need to be addressed promptly. Both Mailchimp and Constant Contact offer excellent customer support options, including live chat, phone support, and email ticketing systems. They understand the unique needs of nonprofits and are dedicated to providing the assistance you require.

Additionally, both platforms provide access to educational resources and guides that can help you optimize your email marketing campaigns. These resources can equip you with the knowledge and skills necessary to engage your audience, increase donations, and achieve your nonprofit’s goals.

Frequently Asked Questions

How can I measure the success of my email marketing campaigns using Mailchimp or Constant Contact?

To measure the effectiveness of your email marketing campaigns using Mailchimp or Constant Contact, you can utilize A/B testing. This allows you to compare different versions of your emails to see which one performs better. By testing variables like subject lines, content, and call-to-action buttons, you can gather data on what resonates best with your audience.

Analyzing open rates, click-through rates, and conversions will give you valuable insights to optimize your campaigns and drive better results.

Are there any limitations on the number of subscribers or emails I can have with Mailchimp or Constant Contact?

There are limitations on the number of subscribers and emails you can have with Mailchimp and Constant Contact. Mailchimp’s Free plan allows up to 2,000 subscribers, while their paid plans offer unlimited subscribers.

Constant Contact’s Basic plan allows up to 500 subscribers, and their higher plans have unlimited subscribers.

Both platforms have email quotas, with Mailchimp allowing up to 12,000 emails per month on their Free plan and Constant Contact offering unlimited emails on all plans.

Can I import contacts from other platforms or databases into Mailchimp or Constant Contact easily?

You can easily import contacts from other platforms or databases into Mailchimp or Constant Contact. Both services provide user-friendly tools for migrating databases and importing contacts. Whether you’re switching from another email marketing platform or have contacts stored in a different database, you can seamlessly transfer them to Mailchimp or Constant Contact.

This allows you to quickly start engaging with your existing contacts and effectively manage your email marketing campaigns.

Do Mailchimp or Constant Contact offer any templates or design tools to help create visually appealing emails?

Looking to create visually appealing emails? You’re in luck! Both Mailchimp and Constant Contact offer templates and design tools to make your emails stand out.

With Mailchimp, you can choose from a variety of professionally designed templates or create your own custom design.

Constant Contact also provides a range of templates and an easy-to-use drag-and-drop editor.

So whether you prioritize visual appeal or functionality, both platforms have got you covered. Get ready to impress your audience with eye-catching emails!

Can I schedule automated email campaigns and set up triggers based on specific actions or dates with Mailchimp or Constant Contact?

Yes, both Mailchimp and Constant Contact offer automated email campaign scheduling and the ability to set up triggers based on specific actions or dates. With these features, you can easily plan and send emails at the right time to engage your audience. Whether it’s sending a welcome email when someone joins your list or a birthday offer, both platforms provide the tools to automate your email marketing and save you time.


In conclusion, when it comes to choosing an email marketing service for your nonprofit, both Mailchimp and Constant Contact offer a range of features and tools to help you reach your goals. However, Mailchimp’s intuitive interface and creative options make it the clear winner.

With its affordable pricing plans and seamless integrations, Mailchimp is like a ray of sunshine on a gloomy day, helping your nonprofit shine and connect with your audience in a meaningful way.

So, don’t hesitate, choose Mailchimp and watch your nonprofit’s email marketing efforts blossom into something truly remarkable.