BENEFITS OF BUILDING LIST IN EMAIL MARKETING
There are five benefits of list building in email marketing activities, namely:
1) Effective in Promotion
According to a survey agency, 66% of online business companies in America experienced an increase in sales conversions through email marketing.
2) Cost-Effective
If you compare it to other paid methods, email marketing is very cost-effective. Meanwhile, if you use other methods, such as FB ads, Instagram Ads, Google Ads, etc., the costs will be much more expensive.
3) Establishing Persuasive Relationships with Subscriber
In email marketing, there is a system called an autoresponder. With this autoresponder, you can automatically send emails to your subscribers (subscribers). Your customers will instinctively feel that they are being cared for by you.
4) Filtering Targeted Visitors
In the list building process, you will offer a form containing an offer. Now, people who are interested in your offer will happily enter their email.
This means that those who enter the email are targeted visitors. Because what you offered before is something they like. Check out how I can easily increase blog visitor traffic here.
5) Building Branding
Doing business must talk about brands. Big companies have a brand. Well, this email marketing will help you in the process of popularizing this brand. Usually, list building players every time they send an email to a customer, the brand is always inserted at the bottom of the email. Sometimes, the top of the email is also given the brand logo. The goal, of course, is to make their brand famous.
So, you already know the 5 benefits of list building in the email marketing process.
Email marketing can work if you implement list building. If there is no list building, then to whom do you want to send an email? *Clap forehead *